Allen Cheng

Saturday, June 9, 2012

Wednesday, June 6, 2012

Take Two -- green

Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, marketer and publisher of interactive entertainment for consumers around the globe. By the time of its 50th anniversary, the soft drink had reached the status of a national icon in the USA. There is no other social media brand today that has the enormous global reach combined with the personal intimacy and immediate engagement of Facebook. Take-Two formed the publishing companies 2K Games and 2K Sports to manage a group of newly acquired development studios, and publishing deals with a variety of other well known studios. Today there are 800 million people on Facebook and of those, 350 million people connect to Facebook on mobile devices. Its image has transcended national borders and cultural barriers to reach almost everyone on earth. In fact, on a daily basis, there are 2 billions posts liked and commented on with another 250 million photos uploaded. This is a living map of human connections never seen before. Facebook allows us to connect to our friends, our family, and to the things we care about the most. Travel to the furthest reaches of the globe and you will probably encounter it on a clock or a sign. Today, Take-Two revealed it will take over one of the most successful and acclaimed PC franchises in game
history.

Facebook Reference:

“Leveraging the Power of Facebook,” Social Media Today, accessed May 24, 2012, http://socialmediatoday.com/lindamfisk/385515/leveraging-power-facebook.

Coca-Cola References:

"Beyond Seltzer Water: The Kashering of Coca-Cola,” American Jewish Historical Society, accessed May 24, 2012, http://www.ajhs.org/scholarship/chapters/chapter.cfm?documentID=270.

“Coca-Cola: The Power of A Brand,” Experience, accessed May 24, 2012, http://www.experience.com/alumnus/article?channel_id=advertising_marketing_pr&source_page=additional_articles&article_id=article_1172770548217

Take Two Interactive References:
“Take-Two takes over Civilization,” Game Spot AU, accessed May 24, 2012, http://au.gamespot.com/news/take-two-takes-over-civilization-6117117.

“Corporate Profile,” Take Two Interactive, accessed May 24, 2012, http://ir.take2games.com/phoenix.zhtml?c=86428&p=irol-irhome.

Monday, May 28, 2012

ARCH 1142 -- Montage It

The Poster

The model took me more than 40 hours to design and make, even longer than making the Fisher House model for Model It. Once I chose ceramicist as my artist the first thing that came cross my mind was clay, and my model was highly influenced and inspired by the dry soil or dry clay. I considered every aspect while making this model, the artist that I chose is a Chinese ceramicist named Hua Wei, he is now living waterside where there is an ancient kiln and national heritage site near by, that was why I made my selection of these scenes where there are both kiln and water. Besides, Wei likes places with water because the flowing of water gives him inspiration and most of his sculptures have the sense of flowing water. Wei is also a person who likes to use recycle materials and that was the reason why I made my roof a slope to collect rain water. Through this exercise, my model making and photoshop skills were highly improved.

Week 1 -- Model Making

The dry soil gave me inspiration.

The initial sketch of my model.

Base of my model, used for products storage (left), and clay storage (right)

Front facade, Exhibition room(top left), working room(top right), rooms for products and clay storage(base)

Back of the model.

Detail 1 -- Stairs

Detail 2 -- The window decoration, I purposely made the window decorated like this to connect the building with the traditional Chinese style.

Detail 3 -- Stairs to the exhibition room.

Week 2 -- Scenes

The scene that I used for my final presentation.

Week 3 -- Final presentation

The building sits next to a kiln and it is at the riverside, with a natural park on the opposite side.

Look out from the exhibition room, a part of river and the natural vegetation in the park can be seen.

Sunday, May 20, 2012

ARCH 1142 -- Model it

The Poster

Bacelona Pavillion: This model took me around 15 hours to finish since this was actually my first time doing this kind of models by using balsa wood, I found it really challenging and frustrating while crafting this balsa wood at first but I got used to it gradually.

The site model of Fisher House: This is the most beautiful model that I made in model it exercise. I actually did one first with white boxboard, however, it looked too bad with no features, I then decided to redo it by using this fabric carpet-like materil. The soft and hairy surface of this material indicates the grass and soil of the landscape. After finishing this model, I learned that everything needs to be managed and thought well before doing the model otherwise it would be too late to change after all; besides, cutting the fabric and pasting them in the way that I wanted was not an easy job, I spent a lot of time doing this and ended up with finishing this model on time, throughout this process, I had managed the fabric cutting and pasting skills as well.

The Fisher House: I gradually got on well with crafting and pasting balsa wood and box board, I actually found it interesting at this stage, however, the Fisher House still took me around 30 hours because of its details in many places that need to be measured, cutted and pasted with extreme care. My crafting and measuring skills were largely improved after this exercise. I also found that I still need to improve my time management skills and be more creative.

Week 1: The Bacelona Pavilion

In class practice models.

Bacelona Pavilion by Ludwig Mies van der Rohe

Internal walls on the pool side.

Internal walls on the other side of the building.

The finished model of Bacelona Pavilion.

Week 2: Site model of the Fisher House

The Fisher House designed by Louis I. Kahn.

The site model of Fisher House, green carpet material indicates the grass.

The detail -- bridge

Finished site model of Fisher House.

The completed site model of Fisher House.

Week 3: The fisher House model (1:50)

Under ground floor of the building.

Upper Floor

Finished model.

ARCH 1142 -- Draw it

The Poster

The Perspective: This was quite hard for me since I had no such skills at all. it was extremely hard by using pensen to try to add the shadow effect, therefore, I decided to use marker pen to finish it. I gained 3D drawing skills through drawing this.

Floor plan: This is the most difficult part of the Draw It exercise because of the detail grids that needed to be accurated measured and drawn. I firstly drew them all by pencil using the T-ruler and then, I used black pen to draw over them. Another reason why I used black pen to cover the pencil was because I actually ruined the whole drawing while drawing the grids by using pencil.

South Elevation: This part was the easiest in all of these drawings, however, accurate measurement was still necessary.

North Elevation: Again, the hardest thing was the grids, however at this stage, I managed them well as I drew the ground floor plan at the begining and knew how to draw them well, this was one of the things that I learned in this exercise.

East, West Elevation and the Section: This part was easy and I drew them in the final stage, i used the curve ruler to draw the curve and it looked quite good.