Article Mashup

Facebook -- blue

Coca-Cola -- red

Take Two -- green

Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, marketer and publisher of interactive entertainment for consumers around the globe. By the time of its 50th anniversary, the soft drink had reached the status of a national icon in the USA. There is no other social media brand today that has the enormous global reach combined with the personal intimacy and immediate engagement of Facebook. Take-Two formed the publishing companies 2K Games and 2K Sports to manage a group of newly acquired development studios, and publishing deals with a variety of other well known studios. Today there are 800 million people on Facebook and of those, 350 million people connect to Facebook on mobile devices. Its image has transcended national borders and cultural barriers to reach almost everyone on earth. In fact, on a daily basis, there are 2 billions posts liked and commented on with another 250 million photos uploaded. This is a living map of human connections never seen before. Facebook allows us to connect to our friends, our family, and to the things we care about the most. Travel to the furthest reaches of the globe and you will probably encounter it on a clock or a sign. Today, Take-Two revealed it will take over one of the most successful and acclaimed PC franchises in game
history.


Facebook Reference:

“Leveraging the Power of Facebook,” Social Media Today, accessed May 24, 2012, http://socialmediatoday.com/lindamfisk/385515/leveraging-power-facebook.

Coca-Cola References:

"Beyond Seltzer Water: The Kashering of Coca-Cola,” American Jewish Historical Society, accessed May 24, 2012, http://www.ajhs.org/scholarship/chapters/chapter.cfm?documentID=270.

“Coca-Cola: The Power of A Brand,” Experience, accessed May 24, 2012, http://www.experience.com/alumnus/article?channel_id=advertising_marketing_pr&source_page=additional_articles&article_id=article_1172770548217

Take Two Interactive References:
“Take-Two takes over Civilization,” Game Spot AU, accessed May 24, 2012, http://au.gamespot.com/news/take-two-takes-over-civilization-6117117.

“Corporate Profile,” Take Two Interactive, accessed May 24, 2012, http://ir.take2games.com/phoenix.zhtml?c=86428&p=irol-irhome.